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Invisible by Design
Great UI/UX design is invisible. Users don't notice it—they just accomplish their goals effortlessly. That invisibility takes work: deep user understanding, careful information architecture, and relentless iteration. At Rubrec, we design interfaces that make complex things simple. We start with research, validate with prototypes, and refine until the experience feels natural. Whether it's a consumer app competing for attention or an enterprise tool used eight hours a day, we design for the humans who'll actually use it. Our design practice has shaped products for global brands, healthcare providers, and high-growth startups. We know that good design isn't just aesthetics—it's business results.
What We Do
End-to-end design services for digital products.
User Experience Design
Information architecture, user flows, and interaction design. We structure products so users can navigate intuitively, even in complex domains.
User Interface Design
Visual design that communicates clearly and reinforces your brand. Typography, color, spacing, and motion—every detail considered.
Mobile App Design
iOS and Android interfaces that respect platform conventions while expressing your brand. Native patterns, adapted thoughtfully.
Web Application Design
Dashboard, SaaS, and web app interfaces built for productivity. Dense information made accessible, complex workflows made manageable.
Our Process
A proven methodology from research to handoff.
Research
We start by understanding. User interviews, stakeholder workshops, competitive analysis, and existing analytics review. Who are the users? What are their goals? Where do they struggle?
Information Architecture
Structuring content and functionality logically. Site maps, user flows, and navigation models that make sense before we design a single screen.
Wireframing
Low-fidelity layouts that establish structure and hierarchy. Fast to create, easy to iterate, focused on function over form.
Visual Design
High-fidelity interface design. Your brand expressed through UI—color, typography, iconography, imagery, and motion.
Prototyping & Testing
Interactive prototypes tested with real users. We watch people use the design, identify friction, and iterate before development begins.
Design Handoff
Detailed specifications, component documentation, and developer collaboration. We stay involved through implementation to ensure design intent survives code.
Selected Works
Real projects, real results. From global retail brands to healthcare platforms serving thousands of patients, here's a glimpse into the work we've delivered—and the impact it created.
FitAction
An advanced calorie tracking app powered by a 2 million item food database for 32 countries.
Metro Cash and Carry
A scalable corporate website designed for Gastronometro to support digital presence and brand communication.
TRT
User experience design for TRT’s mobile application, enhancing usability for Turkey’s national broadcaster.
Why Rubrec for UI/UX
What sets our design practice apart.
Research Foundation
Every design decision traces back to user insight. We don't design based on assumptions.
Validation Culture
Prototypes get tested. Designs get iterated. We fix problems before they become expensive.
Technical Feasibility
Our designers understand development constraints. What we design can actually be built.
Brand Expression
UI is where your brand lives digitally. We ensure every interaction reinforces who you are.
Tech Stack
A carefully selected technology stack designed to ensure scalability, reliability, and long-term maintainability across platforms and systems.
Figma
Photoshop
Illustrator
InDesign
After Effects
Premiere
Framer