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Grounded in Business Reality
AI is transforming what's possible. But the gap between a promising prototype and a production system that delivers real value is significant. That's where we come in. At Rubrec, we build AI solutions grounded in business reality. We start with your actual problems—inefficiencies, bottlenecks, opportunities—and work backward to the right technical approach. Sometimes that's a sophisticated machine learning model. Sometimes it's a well-designed automation. Always, it's something that works in the real world. We've deployed AI systems that reduced customer service load by 44%, built data platforms processing millions of records, and helped organizations make sense of information at scale. We bring engineering discipline to AI—because production readiness matters.
What We Deliver
AI and data solutions across the spectrum.
AI Product Development
End-to-end development of AI-powered products. From concept validation to production deployment, we build AI systems that scale.
Agentic AI & Automation
Intelligent agents that handle complex tasks autonomously. Customer service, operations, workflows—automated with AI that understands context.
Data Analytics
Turning raw data into actionable insights. Dashboards, reporting systems, and analytics platforms that help you make better decisions.
Machine Learning
Custom ML models for prediction, classification, and optimization. Built for your specific data and integrated into your systems.
AI Advisory
Strategic guidance on AI adoption. What's possible, what's practical, and how to get there—without the hype.
Data That Drives Decisions
Raw data is worthless until it becomes insight. The challenge isn't collecting data—it's making sense of it, surfacing what matters, and putting it in front of the right people at the right time. At Rubrec, we build analytics solutions that turn complexity into clarity. Dashboards that answer real questions, reporting systems that scale with your business, and data pipelines that keep everything flowing reliably. We've built analytics platforms for retail operations tracking thousands of stores, healthcare systems monitoring patient outcomes, and startups finding signal in their user data. We know how to make data useful.
Models Built for Your Reality
Off-the-shelf ML rarely fits. Your data is unique, your problem is specific, and generic models deliver generic results. Custom machine learning changes that. At Rubrec, we build ML models tailored to your actual data and business context. Prediction, classification, optimization—whatever the technique, we focus on models that work in production, not just in notebooks. We handle the full pipeline: data preparation, training, validation, deployment, and monitoring. From demand forecasting for retail to risk scoring for fintech, we've deployed models that make real decisions at scale. We bring engineering discipline to data science.
Strategy Before Implementation
AI hype is everywhere. Clarity is rare. Before building anything, you need to know what's actually possible, what's practical for your situation, and what will deliver real value. At Rubrec, we provide honest AI guidance grounded in implementation experience. We assess your data readiness, identify high-impact opportunities, and create roadmaps that make sense. No vendor pitches, no buzzword bingo—just practical strategy from people who build these systems. We've helped organizations separate AI fantasy from AI reality, prioritize investments that pay off, and avoid expensive mistakes. Sometimes the best advice is what not to build.
Our Approach
From problem definition to continuous improvement.
Discovery
Understanding your business context, data landscape, and objectives. What problems are we solving? What data exists? What does success look like?
Validation
Proof of concept to test feasibility. We validate that AI can solve the problem before committing to full development.
Development
Iterative building with continuous evaluation. Model training, system integration, and performance optimization.
Deployment & Iteration
Production deployment with monitoring and feedback loops. AI systems improve over time—we build for continuous learning.
Selected Works
Real projects, real results. From global retail brands to healthcare platforms serving thousands of patients, here's a glimpse into the work we've delivered—and the impact it created.
FitAction
An advanced calorie tracking app powered by a 2 million item food database for 32 countries.
Heva Clinic
A custom healthcare software platform digitizing post-operative care and patient communication for Heva Clinic.
Lipton
A custom system for Lipton that tracks and reports country-level price history with the competition landscape.
Why Rubrec for AI
What sets our AI practice apart.
Production Focus
We build AI for the real world, not just demos. Our solutions work at scale, handle edge cases, and improve over time.
Business-First
Technology serves the goal, not the other way around. We start with your problem, not with a solution looking for a problem.
Engineering Rigor
AI systems need the same discipline as any production software. Testing, monitoring, documentation, maintainability—we bring it all.
Honest Assessment
Sometimes AI isn't the answer. We'll tell you when simpler solutions work better, and when AI creates real advantage.
Tech Stack
A carefully selected technology stack designed to ensure scalability, reliability, and long-term maintainability across platforms and systems.
Python
Pytorch
Tensorflow
Hugging Face
OpenAI
LangChain
ElasticSearch
OpenSearch