Design Services - UI/UX, Branding & Product Design

English

Designed for Lipton, Metro, TRT and more.

Design That Drives Results

We create digital experiences that are beautiful, functional, and built on research. From early concepts to complete design systems, our design practice delivers products users love.

Problem Solving, Not Decoration

Good design isn't decoration—it's problem solving. It's understanding your users deeply, translating business goals into interfaces, and crafting experiences that feel effortless even when the underlying complexity is significant. At Rubrec, design is integrated into everything we build. Our designers work alongside engineers from day one, ensuring that what gets designed actually gets built—without compromise. We bring the same rigor to a startup MVP as we do to an enterprise platform. Since 2018, we've designed products for global brands like Lipton and Metro, healthcare systems serving thousands of patients, and consumer apps used by millions. We know what works.

What We Deliver

From research to pixel-perfect interfaces.

UI/UX Design

End-to-end product design from research to final UI. We create interfaces that are intuitive, accessible, and aligned with your brand.

Design Systems

Scalable component libraries and design tokens that ensure consistency across products and teams. Built for growth, maintained for longevity.

UX Research

User interviews, usability testing, and data-driven insights that inform design decisions. We validate before we build.

Prototyping

Interactive prototypes that let you experience the product before development begins. Test ideas fast, fail cheap, iterate quickly.

Design Systems That Scale

Consistency is hard. As products grow, teams expand, and features multiply, keeping your interface coherent becomes exponentially difficult. A design system solves this. We build comprehensive design systems with reusable components, design tokens, and clear documentation. Your team ships faster because they're not reinventing buttons. Your product feels unified because every element follows the same rules. From startups establishing their first component library to enterprises unifying design across multiple products—we build systems that last.

UX Research That Informs

Assumptions are expensive. Building on guesses leads to features nobody uses, flows that confuse, and redesigns that could have been avoided. We conduct user research that gives you clarity—interviews that reveal real pain points, usability tests that expose friction, and data analysis that shows what's actually happening. Research isn't a phase we skip to save time; it's how we save you from costly mistakes. Every insight we uncover becomes a foundation for design decisions you can trust.

Prototyping That Validates

The cheapest time to find problems is before you write code. Interactive prototypes let you experience your product, test it with users, and iterate quickly—all before development begins. We build prototypes that feel real. Not static mockups, but clickable experiences that simulate actual user flows. Stakeholders can see the vision, users can provide meaningful feedback, and your team aligns around something tangible. Fail fast, learn faster, ship with confidence.

Our Approach

A structured design process that delivers results.

Discovery

Understanding your users, business context, and competitive landscape. Who are we designing for? What problems are we solving? What does success look like?

Research & Strategy

User interviews, journey mapping, and competitive analysis. We build a foundation of insights before sketching a single screen.

Design & Validation

Wireframes, visual design, and interactive prototypes—tested with real users. We iterate based on feedback, not assumptions.

Handoff & Support

Detailed specifications, design system documentation, and ongoing collaboration with engineering. We stay involved through implementation.

Selected Works

Real projects, real results. From global retail brands to healthcare platforms serving thousands of patients, here's a glimpse into the work we've delivered—and the impact it created.