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Rubrec AI
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Driven by Purpose, From Idea to Production
We turn clear ideas into production-ready products. From early decisions to systems that run reliably at scale, we focus on building things that actually ship and keep working.
Our Way of Building
A product-focused approach shaped by engineering, business context, and real-world needs.
From Idea to Production
We take products from a blank page to real-world usage — design, engineering, launch, and beyond.
Full-Stack Means Full Ownership
Frontend, backend, mobile, cloud, design, strategy, and product management under one roof — no handoffs, no gaps.
Built with Business Context
Our teams include people from real-world industries, not just tech. We understand how products are actually used, sold, and scaled.
Built for Production, Not Demos
We build production-ready systems focused on reliability, performance, and long-term maintainability, not prototypes.
Our Mission
Rubrec is a digital technology and product company. Our mission is to build digital products that work in the real world, at real scale.
We design and build products with real users, real constraints, and real business needs in mind. From the earliest decisions to production deployment, our focus is on reliability, scalability, and long-term value. We go beyond prototypes and short-term solutions, delivering systems that are ready for everyday use, growth, and operational reality.
Our Vision
Our vision is to set a higher standard for how digital products are built — where engineering, product thinking, and business reality come together.
We envision a future where digital products are designed with long-term impact in mind — combining strong engineering, thoughtful product decisions, and a deep understanding of real-world business contexts. Products should not only launch successfully, but remain useful, reliable, and relevant as they scale.
What Our Partners Say
Perspectives from teams we’ve partnered with along the way.
Rubrec developed a custom price intelligence tool that gave us full visibility into market pricing across platforms. The collaboration was structured, proactive, and highly reliable—they didn’t just deliver features, they helped us shape how the product should work for real business decisions. Their technical depth and understanding of FMCG dynamics made the process smooth from start to finish, and the result became a tool we actively rely on for daily pricing strategy.
Sercan Kara
Commercial Manager
Rubrec led the complete redesign of our website with a clear focus on structure, performance, and usability. The process was fast, transparent, and highly professional—they understood our brand and translated it into a clean, modern digital presence without unnecessary complexity. It felt less like working with an external vendor and more like collaborating with a team that truly understood our business goals.
Mehmet Ali Okur
Solution Development & Process Improvement Manager
Rubrec built two of our Heva Clinic aftercare mobile apps, and how we worked felt unusually frictionless. They communicated fast, took responsibility, and consistently thought ahead rather than just executing tasks. Working with them felt like having an internal product team that fully understood what we were trying to build. The result became the first aftercare app of its kind in our niche, and our patients loved it.
Tolga Özcan
Co-Founder
Rubrec built FitAction end to end, from a robust backend to a fully published mobile calorie tracking app. They approached the project with strong product ownership, thinking beyond implementation and into scalability, performance, and long-term growth. Working with them felt like partnering with a team that genuinely cared about the product’s success, not just delivery. The outcome was a production-ready app that users trust daily for tracking nutrition and health.
Servan Bozkurt
Co-Founder