MVP Development - Launch Your Product Fast

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From idea to launch in 12 weeks.

Launch in 12 Weeks, Learn What Matters

We build focused, functional MVPs that get your product to market fast—so you can validate with real users, not assumptions.

Ship It, Don't Just Pitch It

The best way to test an idea is to ship it. Not a pitch deck. Not a prototype. A real product that real users can use, giving you real feedback. At Rubrec, we specialize in taking ideas from concept to launched product in 12 weeks. We've done it for startups racing to validate before funding runs out and for enterprises testing new market opportunities. We know how to focus on what matters, cut what doesn't, and deliver something that works. An MVP isn't a low-quality product. It's a focused product—built well, but built only with the features that test your core hypothesis.

What We Deliver

Everything you need to go from idea to launched product.

12-Week Commitment

A launched, functional product in three months. Not a promise to start development—a commitment to ship.

Focused Scope

We help you identify the core value proposition and build exactly that. No feature creep, no scope expansion, no delays.

Production Quality

Code you can build on. An MVP is your starting point, not throwaway work. We build foundations, not prototypes.

Launch Support

Deployment, basic analytics, and handoff. You launch ready to learn from real users.

The 12-Week Process

A proven timeline from concept to launch.

Weeks 1-2: Discovery & Definition

Stakeholder workshops, user story mapping, scope definition, technical architecture decisions, and success criteria definition.

Weeks 3-4: Design Sprint

UX flows and wireframes, visual design for key screens, interactive prototype, validation with target users, and design system foundation.

Weeks 5-10: Development Sprints

Two-week sprint cycles, weekly demos and feedback, continuous integration, regular progress updates, and scope management as needed.

Weeks 11-12: Launch Preparation

QA and bug fixes, performance optimization, deployment setup, analytics integration, and documentation and handoff.

What's Included

Full-stack delivery from strategy to launch.

Strategy & Planning

Product scope definition, feature prioritization, technical architecture, timeline and milestones.

Design

UX research and flows, UI design, interactive prototype, basic design system.

Development

Frontend development, backend development, database setup, third-party integrations.

Launch

Cloud deployment, basic monitoring, analytics setup, technical documentation.

Why Rubrec for MVP

What sets our MVP development apart.

We've Done It

75+ projects delivered. We know what actually takes 12 weeks and what doesn't.

Builder Mentality

We're not consultants who hand off documents. We design, build, and ship.

Honest Scoping

If your idea needs 6 months, we'll tell you. We'd rather set realistic expectations than miss commitments.

Beyond MVP

When you're ready to scale, we're ready to continue. Same team, same codebase, next phase.

Selected Works

Real projects, real results. From global retail brands to healthcare platforms serving thousands of patients, here's a glimpse into the work we've delivered—and the impact it created.