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AI That Takes Action
The next wave of AI isn't just answering questions—it's taking action. Agentic AI systems can understand complex requests, break them into steps, use tools, and complete tasks with minimal human intervention. At Rubrec, we build AI agents that actually work. Not chatbots with scripted responses, but intelligent systems that understand your business context, access your data, and execute real workflows. The kind of automation that feels like adding a highly capable team member. We've deployed agents that handle customer inquiries in multiple languages around the clock, reducing support load by 44%. We understand what it takes to build AI that's reliable enough for production use.

What We Build
Intelligent agents for every business function.
Customer Service Agents
AI that handles customer inquiries intelligently. Understanding questions, accessing relevant information, providing accurate answers, and knowing when to escalate.
Operations Automation
Agents that execute business processes. Document processing, data entry, workflow coordination—tasks that used to require manual work.
Internal Assistants
AI tools that help your team work faster. Information retrieval, report generation, research assistance—augmenting human capability.
Multi-Step Workflow Agents
Complex task automation that spans multiple systems. Agents that can plan, execute, and adapt across your technology stack.
How Agentic AI Works
Traditional automation follows rigid rules. Agentic AI is different.
Understanding
Agents comprehend natural language requests, understanding intent and context—not just matching keywords.
Planning
Complex tasks get broken into steps. The agent determines what needs to happen and in what order.
Tool Use
Agents can use tools—APIs, databases, applications—to accomplish their goals, just like a human would.
Adaptation
When something unexpected happens, agents can adjust their approach rather than failing completely.
Learning
Performance improves over time as agents learn from interactions and feedback.
Our Approach
From opportunity identification to production deployment.
Use Case Definition
Where can agents create value? We identify high-impact opportunities—repetitive tasks, information bottlenecks, scalability challenges.
Knowledge Design
What does the agent need to know? We structure your business knowledge, processes, and data for AI consumption.
Agent Development
Building the agent with appropriate capabilities, guardrails, and integrations. Iterative testing with real scenarios.
Deployment & Monitoring
Production deployment with comprehensive monitoring. Performance tracking, edge case identification, continuous improvement.
Key Capabilities
What makes our agents effective.
Natural Language Understanding
Agents that truly understand requests, including nuance, context, and implied needs.
Multi-Language Support
Serving customers and users in their preferred language, with cultural context awareness.
System Integration
Connecting to your existing tools—CRM, databases, APIs, communication platforms.
Contextual Memory
Maintaining conversation context and user history for coherent, personalized interactions.
Guardrails & Safety
Appropriate boundaries on agent actions. Escalation paths, approval workflows, audit trails.
Selected Works
Real projects, real results. From global retail brands to healthcare platforms serving thousands of patients, here's a glimpse into the work we've delivered—and the impact it created.

FitAction
An advanced calorie tracking app powered by a 2 million item food database for 32 countries.

Heva Clinic
A custom healthcare software platform digitizing post-operative care and patient communication for Heva Clinic.

Vocappulary
An English vocabulary learning app featuring 20,000 curated words with smart repetition and progress tracking.
Why Rubrec for Agentic AI
What sets our agent development apart.
Production Experience
We've deployed agents handling real users at scale. We know what breaks and how to prevent it.
Business Context
Agents need to understand your business, not just language. We invest in knowledge design.
Appropriate Guardrails
AI that knows its limits. Clear escalation paths, appropriate boundaries, human oversight where needed.
Measurable Impact
We focus on outcomes you can measure. Reduced load, faster response, better satisfaction—not just 'AI deployed.'
Tech Stack
A carefully selected technology stack designed to ensure scalability, reliability, and long-term maintainability across platforms and systems.
Python
Pytorch
Tensorflow
Hugging Face
OpenAI
LangChain
ElasticSearch
OpenSearch