Lipton Visual Design Case Study - Brand & UX Design

English

Lipton

A global branding and visual design project for Lipton, the world’s leading non-alcoholic beverage company, across major e-commerce marketplaces.

Project Overview

Lipton is the world’s largest non-alcoholic beverage brand with a rapidly growing e-commerce presence across global marketplaces. As part of this growth, we led a comprehensive visual redesign initiative, creating refreshed marketplace assets aligned with Lipton’s global brand guidelines. The project focused on elevating product visibility, consistency, and brand impact across multiple digital sales channels.

Services Provided

UI/UX
Branding

Challenge

With increased investment in e-commerce and marketplace channels, Lipton’s existing product visuals began to fall behind evolving digital standards. Many assets were outdated, inconsistent across platforms, and no longer fully aligned with Lipton’s global brand guidelines. The challenge was to modernize thousands of visual touchpoints while maintaining strict brand consistency, scalability across marketplaces, and strong shelf impact in highly competitive digital environments.

Solution

We redesigned Lipton’s marketplace visuals from the ground up, strictly adhering to global brand guidelines while optimizing for digital performance. Product images, banners, and promotional assets were refreshed to ensure consistency, clarity, and stronger visual hierarchy across all marketplaces. The new visuals were designed to enhance brand recognition, improve product discoverability, and support Lipton’s expanding e-commerce strategy at scale.